- Founders: Rebekah Sood and Ariella Blank
- Business: Beverages
- Ask: ₹ 75 Lakhs for 3% Equity
- Valuation: ₹25 Crore
- Result: No Deal
- Sharks: No Deal
- Episode: Season 2 Episode 3
Atmosphere Kombucha Shark Tank Pitch:
In the realm of health and wellness, Atmosphere Kombucha emerged as a dynamic startup with a unique focus on producing and selling health-enhancing beverages, notably kombucha and kefir. These fermented drinks contain a potent combination of probiotics and prebiotics, making them a popular choice for those seeking to improve their gut health and overall well-being. Founded by Rebekah Sood and Ariella Blank, American sisters who grew up in India, Atmosphere Kombucha is a testament to their shared passion for nutrition and wellness.
Atmosphere Kombucha embarked on its entrepreneurial journey on the second episode of Shark Tank India Season 2. The founders presented their vision to a panel of five distinguished investors, known as ‘sharks’: Anupam Mittal, Namita Thapar, Aman Gupta, Ashneer Grover, and Vineeta Singh. Their pitch was both audacious and impressive as they sought an investment of Rs 75 lakh in exchange for a 3% equity stake in their company, valuing it at an impressive Rs 25 crore. Rebekah Sood and Ariella Blank shared their commitment to empowering women and farmers through their venture, highlighting their dedication to creating positive social impact.
Atmosphere Kombucha Shark Tank Negotiations:
While the sharks were undoubtedly interested in Atmosphere Kombucha’s business proposition and its potential for growth, they harbored some reservations. Key concerns raised during the negotiations included the startup’s valuation, scalability prospects, product differentiation, and market size.
During the negotiations, Anupam Mittal made an offer of Rs 75 lakh for a 20% equity stake, while Vineeta Singh proposed a different arrangement. Vineeta offered Rs 30 lakh for a 10% equity stake along with an additional Rs 45 lakh as a loan with 12% interest. However, the founders opted to counter with an offer of Rs 75 lakh for 10% equity. Unfortunately, none of the sharks accepted this counteroffer. The founders, unwavering in their belief in their venture’s potential and valuation, decided to walk away without a deal.
How Is Atmosphere Kombucha Doing After Shark Tank?
Following their appearance on Shark Tank India, Atmosphere Kombucha has continued to flourish and make strides in the realm of health and wellness. The startup’s journey post-Shark Tank has been marked by success, expansion, and an unwavering commitment to their vision.
Atmosphere Kombucha’s pitch on Shark Tank India attracted the attention of potential investors beyond the sharks. The startup secured an angel investment, further strengthening its financial position and growth prospects.
Building on its core offerings of kombucha and kefir, Atmosphere Kombucha has expanded its product range to include an array of flavors and variants. Moreover, the startup ventured into new product categories, introducing raw vegan cheesecakes, fudge, pancake mix, and pasta to cater to diverse consumer preferences. In a strategic move, Atmosphere Kombucha launched a line of immunity-boosting beverages named ‘Atmosphere Immuno,’ further aligning itself with the current health-conscious market trends.
To reach a broader audience, Atmosphere Kombucha has diversified its distribution channels. Its products are now available on popular platforms such as Swiggy, Zomato, Amazon, BigBasket, Nature’s Basket, and its own website. Additionally, the company has expanded its reach geographically, delivering its products, thoughtfully packaged in eco-friendly materials, to major cities.
Image Source: Atmosphere Studios Instagram
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