- Founder: Shamik Guha, Bilal Shakil, Sayan Tapadar & Anirban Gupta
- Business: Smart Helmets
- Ask: ₹50 lakhs for 5% equity
- Valuation/Net worth: ₹10 Crores
- Funding: ₹50 lakhs for 7% equity
- Sharks: Namita Thapar & Aman Gupta
- Episode: Season 1 Episode 9
Altor Shark Tank India Pitch:
Altor, a startup founded in 2018 in Bangalore, Karnataka, specializes in manufacturing smart helmets for two-wheelers. A unique blend of software and hardware, the Altor Smart Helmet is hailed as India’s first smart helmet, poised to elevate the two-wheeler market. Catering to the connected generation. Altor’s helmet serves as a connected mobility key and boasts features such as connectivity, touch gesture controls, and audio navigation. In Addition to that, they also include Google Assistant integration, accident detection, ride analysis, and ISI certification. The company appeared on Shark Tank India Season 1 Episode 9, where Altor sought ₹50 lakhs for 5% equity.
They began selling their helmets in mid-November 2021 and have already sold over 100 products with pre-orders for over 500 more. They currently face no competitors in India. Their business plan is to license and sell the technology to major players. The helmet is priced at ₹5000, with a manufacturing cost of ₹4000.
Altor Shark Tank India Negotiations:
Namita Thapar made the first offer of ₹50 lakh for 20% of the company, expressing her commitment to assist with manufacturing and provide future business opportunities. Aman also showed interest, proposing ₹50 lakh for a 10% stake. Namita matched Aman’s offer of 10%.
Peyush, Ashneer, and Anupam joined forces, presenting a collective offer of ₹50 lakh for 10% of the company, with an equal share distribution among them. Namita and Aman collaborated on this offer, jointly contributing ₹50 lakh for a 10% stake. After careful consideration, the founders countered Namita and Aman at 7% of the company, a proposal accepted by the sharks, leading to a successful deal.
How is Altor doing after Shark Tank India?
Our research into the company revealed that their Shark Tank India deal with the sharks close after the show. Founder Shamik shared on the podcast “AdornTalks हिंदी Podcast” that Shark Tank had a significant impact on the company, resulting in a positive outcome. They experienced a substantial surge, with metrics such as social media engagement, website visits, phone calls, and pre-orders skyrocketing by 2000-5000%.
Shamik mentioned that they had prepared for the boom but were still overwhelmed by the response. He also shared that they have restructured the organization after their pitch to be more streamlined. Additionally, they continue to receive interest from around the world, including Europe and the US, even a year and a half after the show aired.
Regarding the support from the sharks, Shamik noted that they were fortunate as both sharks have been very helpful. The sharks empower them to make decisions and only intervene when asked, rather than imposing changes on the direction of their company. He emphasized that it has been a smooth and fruitful journey. Shamik also revealed that they targeted Aman in the Tank because of his experience in consumer electronics, explaining why they didn’t choose other sharks.
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Source: Instagram @altorsmarthelmets
Here are other companies from Season 1 Episode 9.
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