- Founder: Ridhima Arora
- Business: Ayurvedic Enriched Food
- Ask: ₹1 Crores for 5% Equity
- Net worth/Valuation: ₹20 Crores
- Result: ₹50 lakhs for 10% Equity & ₹50 lakhs Debt
- Sharks: Aman Gupta
- Episode: Season 2 Episode 23
Namhya Foods Shark Tank India Pitch:
Namhya Foods, a startup specializing in Ayurvedic health food, was featured on Shark Tank India. Founded by Ridhima Arora from Jammu and Kashmir, they develop and sell tea blends, breakfast cereals, and lattes with no preservatives. All formulations are created by Ridhima’s grandfather, who has been in the business since 1937. The founder also adds that her aim is to transform this brand into one focused on human consciousness within a decade. The Namhya founder claims that her products can help alleviate issues related to women’s health, such as PCOS.
They make 35% of their sales directly from their website, with a 50% repeat purchase rate. Ridhima has invested 25 lakh of her own money in this business. Furthermore, The cost of the product is ₹125 for a ₹579 MRP product. In the last six months, they achieved ₹54 lakh in revenue, with the last month ending at ₹16 lakh. Finally, Their EBITA is at 34%. After that Ridhima mentions that an investor is offering her a valuation of 12 crores for the company. While In 2021, they generated 1.3 crores in revenue.
Namhya Foods Shark Tank Negotiations:
Ashneer decides to opt out because he is not interested in health-related products, as he believes that India is more of a taste-driven market. Peyush also decides to pass, citing that it’s challenging to differentiate this brand, as it could be seen as a commodity. Vineeta and Anupam offer 30% of the company for ₹50 lakh, with the rest of the investment as debt. Aman offers 15% for ₹50 lakh and the remainder as debt. Ridhima initially counters at 7%, but Aman suggests 12%. After some negotiation, Aman makes a final offer of ₹50 lakh for 10%, which Ridhima eventually accepts.
As for how Namhya Foods is faring after Shark Tank India:
Our research into the company revealed that their Shark Tank deal with Aman Gupta successfully closed, and the brand is thriving after the episode aired. Ridhima also appeared on an episode with Sandeep Maheshwari, where she shared that the pitch was recorded in October 2021. After her episode aired in January 2022, their sales increased fourfold, and they have sustained that growth. Their biggest month in 2022 saw them achieve ₹63 lakh in revenue. They have also expanded by opening a subsidiary in the United States and are planning to establish offline stores in India as well.
Source: Namhya Foods Instagram
Here are more updates on other companies from Shark Tank India Season 1 Episode 23!