- Founders: Vikaas Kanoi, Pratibha Kanoi & Visshaal Kanoi
- Business: Pizza
- Ask: ₹90 Lakhs for 3% Equity
- Valuation/ Networth: ₹30 Crores
- Funding: No Deal
- Sharks: No Deal
- Episode: Season 1 Episode 18
Mommy’s Kitchen Shark Tank India Pitch:
Mommy’s Kitchen is an Indian-based startup which specializes in Freshly baked thin-crust crispy vegetarian pizzas. At the time of the pitch, they had served over 6500 families including Bollywood superstar Amitabh Bachchan. They were available in Mumbai, Kolkata and Banglore. The founders sought an investment of ₹90 Lakhs for 3% of the company giving them a valuation of ₹30 Crores.
Mommy’s Kitchen has 3 cloud kitchens in three cities across India and their vision was to expand pan India through cloud kitchens. They have made a total of ₹1.15 Crores in the last 18 months since their inception. The founders shared that opening another cloud kitchen would cost them ₹10.8 Lakhs per kitchen including everything. Their October 2021 sales were at ₹4.5 Lakhs.
Mommy’s Kitchen Shark Tank India Negotiations & Funding:
Ashneer didn’t like how the company wasn’t doing business on Zomato and Swiggy which are the main platforms to make any cloud kitchen success. Peyush also goes out citing same reasons as Ashneer. Namita goes out citing its too early for investment and founders need to focus on basics. Anupam liked the product but also thought it was too early for investment. Aman also follows Anupam to go out due to same reasons as other sharks.
Who are the founders of Mommy’s Kitchen?
Vikaas Kanoi, Pratibha Kanoi & Visshaal Kanoi founded Mommy’s Kitchen. Pratibha was born in Burma and studied in Bangkok where she got exposure to international cuisine. They launched this venture in May 2020 during the Covid-19 lockdowns.
How is Mommy’s Kitchen Doing after Shark Tank India?
Our research in the Mommy’s Kitchen revealed that while they did not get a deal on Shark Tank, their appearance on the show gave them nationwide exposure. Unfortunately, the fame they got was short and the brand failed to expand beyond the 3 locations they had at the time of their pitch.
As of May 2024, The company has slowly scaled down their operations. They have slowed down their marketing efforts as well. However, You can order their products through their website and click the Amazon button below to check out other Shark Tank India products.
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Here is an update on other companies from Season 1 Episode 18.