London Bubble Co. Shark Tank Pitch:
London Bubble Co. is an Indian brand with 126 Dessert cafes on a franchise model across India before the COVID-19 pandemic. Due to their business taking a major hit in the pandemic, London Bubble Co shifted their model and re-invented their brand to sell pre-packaged goods.
Further, Their product line includes waffle & pancake premixes, 5 flavors of waffle chips, and 8 flavors of Spreads. The founders also added that all their products are 100% vegetarian. What’s more is that London Bubble company products are available through their own website, marketplaces, and in over 800 Stores across 4 cities. Finally, Their vision was to dominate the sweet-savory category, and to fulfill this, they sought an investment of ₹75 lakhs for 5% of the company.
London Bubble Company made ₹11 Lakhs in a month before their pitch. This was done through their distributor network in Mumbai, Gujarat, Kolkata, and Bangalore. They also shared that they have an interest from a distributor from South India for an order worth ₹30 Lakh but they are unable to fulfill that kind of volume at this stage. In recent times, The company has increased their production capacity from 2000 to 45,000 packets per day.
London Bubble Co. Shark Tank Negotiations & Funding:
Vineeta was the first shark to go out, citing the founders were focused on more storytelling but less transparency. Namita was the first shark to give an offer of ₹75 Lakhs for 15% of the company. Anupam liked the founders but didn’t like the numbers; therefore, he stepped out of negotiations as well. Aman didn’t believe that this category will become big in India so for that reason he went out.
Peyush commented that Namita’s valuation was very rich, and he would not be able to match that, therefore he also goes out of negotiations. The founders countered Namita asking if she would add debt to her offer to which she responded that she would help the founder with her connections with bankers. Darshan & Mustakeen accepted Namita’s offer of ₹75 Lakhs for 15%, and they shook hands on that.
Who are the founders of London Bubble Company?
Darshan Shetty(30) & Mustakeen Sheikh(31) founded the London Bubble Company. They scaled their business initially on the franchise model to 126 Cafes and 292 employees before pivoting to their current business model.
How is London Bubble Company doing after Shark Tank India?
Our research in the company revealed that their Shark Tank India deal with Namita Thapar was finalized and closed after Shark Tank India. In a conversation with Ashwin Bhadri, they shared that they were looking forward to the experience which Namita would bring along, which they thought that they lacked on their table. Interestingly they added that their website reached 1 million users on their website in March 2023.
The founders shared in another conversation that after the show aired they had 24 thousand users at one point using their website. They crashed the site thrice and they were struggling to fulfill the demand.
While the current financials of this company are not yet public, we will update this article as soon as more information comes to light.
Source: Instagram @londonbubbleco
Here are other companies from Season 2 Episode 44.
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