Healthy Master Shark Tank Pitch:
Healthy Master, established in 2019 by Dipti Singhal & Shivali Garg, and Tarun Agarwal, is a culinary initiative focused on aiding Indian mothers in the kitchen. Their mission revolves around offering a diverse range of healthy and natural snack choices tailored for each family member. Standing out in the competitive snacking industry, Healthy Master boasts a vast lineup of over 250 products crafted from natural ingredients like nuts, seeds, berries, soy flour, oats, and millets, containing a mere 2% to 3% oil content, rendering them virtually oil-free. For instance, their Bhakarwadi, comprising atta with 0% oil and expertly roasted, epitomizes their commitment to healthier alternatives.
Central to their approach is acknowledging the diverse tastes and dietary preferences within families. To accommodate these variations, Healthy Master offers an array of snacks and three distinct bars – chocobar, protein bar, and energy bar – all devoid of sugar and sugar substitutes. Their innovative strategy extends beyond products, encompassing the development of an intuitive app and website to simplify the customer’s browsing and purchasing experience.
The startup’s quest for growth and exposure led them to Shark Tank India Season 2, where the founders sought a ₹50 lakh investment in exchange for a 2% equity stake in their company. This appearance aimed not just at securing funds but also at amplifying their mission to revolutionize households by providing healthier snack options, ultimately alleviating the burdens of cooking for Indian mothers.
Healthy Master Financials before Shark Tank:
Their sales for first 14 months were at ₹31 lakhs. This was followed by 290% growth which lead them to close FY20-21 at ₹1.2 Crores. Healthy Master made ₹1.31 Crores in FY21-22 and their year to date for FY 22-23 are at ₹60 Lakhs four months in with last month July 2022, being at ₹20 lakhs. They are projecting to close the year at ₹8.25 Crores. 42% of their sales are B2B and 45% are D2C and rest comes from marketplaces.
Their CAC is at ₹515 and an average order value is at ₹1250, Sharks has concerns that this number may not be accurate. Their shelf life is at 4 months. They have 30% gross margin in B2B and 60% in D2C and this gives them their average gross margin of 45%. At the time of pitching, they were burning 2 lakhs per months.
Healthy Master Shark Tank Negotiations and Funding:
Aman was first to go out citing that company has a very high SKUs count which would create problems as company grows. Namita goes out given that she couldn’t find differentiator in the business which makes them stand out in cluttered snacks market. Anupam goes out due to same reasons and he doesn’t think they need the investment. Peyush agreed with Anupam and goes out of the deal as well.
Vineeta likes the product and was interested in the company. She offers ₹50 lakhs for 7.1% giving them valuation of ₹7 Crores. Founders takes a moment to think and comes back to counters at ₹50 lakh at 6% to which Vineeta counters at 6.5% which entrepreneurs accept without any hesitation and they shake hands on that.
Who are the founders of Healthy Master?
Healthy Master was founded by Dipti Singhal & Shivali Garg, and Tarun Agarwal in 2019. Tarun is the CEO of the company. Dipti and Shivali were friends before starting this venture. Shivali is the Chairperson and Dipti is Managing director in the company. Shivali has 50% of equity in company, Tarun has 45% and rest is with Dipti. Tarun has done in MBA and has another venture before this company which made ₹24 Crore in FY21. Dipti was Finance manager and Head of Finance in different companies.
How is Healthy Master doing After Shark Tank India?
Our research in the company revealed that their Shark Tank India deal with Vineeta singh did not close after the show aired but despite that Company is thriving. Shark Tank have given them exposure and validation and they have over 60 thousand followers on instagram and Dipti is a much celebrated founder. While the Financials of the company are not available to public, we will update this article as soon as more information becomes available.
Source: Healthy Master Instagram
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