- Founders: Madhvi Datwani & Satish Datwani
- Business: Protein Shakes
- Ask: ₹60 Lakhs for 2% Equity
- Valuation/ Networth: ₹30 Crores
- Funding: No Deal
- Sharks: No Deal
- Episode: Season 1 Episode 34
Green Protein Shark Tank India Pitch:
Green Protein makes 100% plant-based protein products in 6 fruit and 3 smoothie flavours. The company appeared on Shark Tank India Season 1. The founders shared that their unique factor is that their protein looks and feels like a juice. Their products are also refreshing and easy to digest. The founders sought an investment of ₹60 Lakhs for 2% of their company valuing the business at ₹30 Crores.
Green Protein sells for ₹79 for a single serving. The company has been operational for 10 months including 3 months where they were impacted by the COVID-19 pandemic. They have made lifetime sales of ₹50 Lakhs. ₹12 Lakhs of revenue was generated in the last month which was November 2021 and ₹7 lakhs a month prior.
Green Protein leaves a 40% margin on modern trade and 25% on general trade. A single serve costs a brand ₹15 to produce and they sell it for an average of ₹45 leaving them with a gross margin of 66%.
Green Protein Shark Tank India Negotiations & Funding:
Ashneer goes out citing the founder lacks Hunger which is required to make a brand successful Green Protein. Namita goes out because she did not like the taste of their products. Peyush goes out due to complex structure of the organization.
Gazal, Vineeta and Aman join hands to make an offer. Together, they offered ₹60 Lakhs for 20% of the business valuing the company at ₹3 Crores. Anupam gives a solo offer of ₹60 Lakhs for 15% of the company.
The founders take a moment to think and return to the counter offer at ₹60 Lakhs for 5%. Gazal, Vineeta and Aman counter that with ₹60 Lakhs for 15%. Anupam revised his offer to ₹60 Lakhs for 13%. The founders declined that offer and leaves the tank without a deal.
Who is the founder of Green Protein?
Madhvi Datwani & Satish Datwani founded Green Protein. Madhvi is a lawyer by profession. She founded this business with 2 of her best friends.
How is Green Protein doing after Shark Tank India?
Our research in the Green Protein revealed that while they did not get a deal on Shark tank India, Their appearance on the show had an overall positive impact on the company. As of June 2024, The company is still in business and thriving. You can check out their products through their website or by clicking the Amazon button below!
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Here are other companies from Season 1 Episode 34.