- Founder: Manas Madhu
- Business: Banana Chips
- Ask: ₹50 lakhs for 2.5% equity
- Valuation/Net worth: ₹20 Crores
- Result: ₹50 lakhs for 2.5% equity
- Sharks: Ashneer Grover and Aman Gupta
- Episode: Season 1 Episode 8
Beyond Snack Shark Tank Pitch:
Beyond Snack is a brand that stands out for its nutritious, clean, and thinly sliced banana chips made from ‘Nendran Bananas,’ a specialty breed from Kerala. The brand was featured in Episode 8 of Shark Tank India’s first season, where founder Manas Madhu sought INR 50 lakhs in exchange for a 2.5% equity share of the company. Their chips are available in 4 flavors. They sell through their own website and marketplaces like Flipkart and Amazon. In just a year and a half, they have sold 140 metric tons of bananas in the form of chips. Their vision is to compete with potato chips across India.
Manas plans to turn Beyond Snack into a 100 Crore company in 2 years. Manas has invested over ₹70 lakh of his own and his father’s money in this business. They made ₹20.6 lakh in sales last month, with 50% coming from the original chips flavor, 30% from peri-peri, and the rest divided between sour cream, onion, and parsley. Company have a 55% gross margin online and 48% in retail. They made ₹60 lakh in the last financial year, from which they made over ₹6 lakh in profits. They just closed a round of ₹1.4 Crores with a total dilution of 15% done so far.
Beyond Snack Shark Tank India Negotiations:
Anupam puts out the first offer of ₹50 lakh for 20% of the company. Peyush asks if he can join Anupam for that offer, which Anupam accepts. Anupam revises his offer right after the company revealed their last round of investment. The new offer stands at ₹50 lakh for 10% of the company. Ashneer believes that this is a good business that is going to be big, so he offers the company exactly what they asked for, with Aman coming along in this deal. Manas accepted that offer without any hesitation.
Who is the founder of Beyond Snack?
Manas Madhu founded Beyond Snack. He is a 36-year-old entrepreneur who hails from Alappuzha, Kerala. He was interested in the outdoors since childhood. Manas realized this opportunity after finding out that 40% of the bananas get wasted from the farms.
How is Beyond Snack doing After Shark Tank India?
Our research into the company revealed that their Shark Tank India deal with Aman and Ashneer did indeed close after the show, and the company is thriving. The company made an appearance in Shark Tank India season 2 as a Season 1 success story, where Manas shared that Shark Tank transformed his life and his business is growing. Right after Shark Tank, their sales doubled from 20 lakh to over 46 lakh. A year after the show aired, Beyond closed their month at 2.25 Crore. Their production before Shark Tank was 700 Kg, but they were producing 3800 Kg of products a year after the show aired.
In July 2023, Economic Times reported that Beyond Snack raised another $3.5 million in funding from Nabventures to expand and enhance its distribution network. As of November 2023, the company has 6 flavors available online and is available through online platforms like Jio Mart, Flipkart, etc.
In 2025, Business Standard reported that Packaged snack manufacturer, Beyond Snack, raised $8.3 million in a Series A funding round led by 12 Flags Group, a consumer-focused fund founded by former Reckitt Benckiser CEO Rakesh Kapoor. It also saw participation from existing investors including NAB Ventures and Enrission India Capital.
You can check Beyond Snack Products by clicking the Amazon button below!
Source: Beyond Snack Instagram
Here is how other companies from Season 1 Episode 8 are doing.
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