How is Namakwali Doing After Shark Tank India?

Founder/Owner: Shashi Bahuguna Raturi & Suvendu Raturi
Business: Spices
Ask: ₹50 Lakhs for 5% Equity
Valuation/ Networth: ₹10 Crores
Funding: ₹10 Lakhs for 5% and ₹40 Lakhs debt @8% for 3 years.
Sharks: Amit Jain
Episode: Season 3 Episode 35

Namakwali Shark Tank India Pitch:

Namakwali is an Indian startup which appeared on Shark Tank India Season 3 Episode 35. The company is an Uttarakhand-based organic brand which manufactures Pisyu Loon Salt, Pahadi Haldi, Pahadi Mix Masala, Badri Cow Ghee, Honey, Chutney, and other products. The founders added that all their products are preservative and chemical-free. The company makes sales through Amazon and their own website. The founder’s vision is to make their products a household name across India and to fulfill this, they sought an investment of ₹50 Lakhs for 5% of the company valuing the business at ₹10 Crores.

Namakwali’s Revenue & Financials during Shark Tank India:

Namakwali was started in 2018, and they first started selling through their Instagram handle. The founders incorporated the company in 2020. They made ₹5 lakhs in revenue in FY21-22, ₹11 lakhs in FY22-23, and they have made ₹38 lakhs till October in FY23-24. For the monthly growth, the founders added that they made revenue of ₹3 lakhs in July 2023, ₹4.3 Lakhs in August, and ₹7.6 lakhs in September 2023.

Namakwali has a net profit of around 17%. Also, They had 11,000 followers on their Instagram at the time of their pitch. Further, 70% of their sales come from their own website and the rest from marketplaces. The founders added that all their sales prior to July were organic with no marketing spending. They are, however, spending ₹90,000 a month on marketing now.

Namakwali Shark Tank India Negotiations & Funding:

Aman was the first shark to go out of Namakwali’s negotiations because of a lack of revenue, as he felt like still a lot of work needed to be done before he could make an investment. Namita felt like the business was too early and too small for an investment; therefore, she also goes out of the deal. She suggests that the founder should look into bringing a business co-founder. Also, Anupam shared the same sentiment; therefore, he also steps out of the negotiations. Similarly, Vineeta felt like the team was incomplete; therefore, she goes out as well.

Amit commented that he doesn’t know how investors would take an exit from this or what the future holds, but he knows that he could guide the entrepreneurs in the right direction; therefore, he offered ₹10 Lakhs for 5% of the company, ₹40 lakhs as debt at 8% interest with a 3-year term. Finally, The founders come back to accept that offer, and they shake hands on ₹2 Crore valuation.

Who are the founders of Namakwali?

Shashi Bahuguna Raturi & Suvendu Raturi founded Namakwali. They are from Uttarakhand.