- Founders: Vaibhav Shah & Swati Vakharia
- Business: Ayurvedic Products
- Ask: ₹60 Lakh for 3% Equity
- Valuation/ Networth: ₹20 Crores
- Funding: No Deal
- Sharks: No Deal
- Episode: Season 3 Episode 6
NABHI SUTRA Shark Tank India Pitch:
NABHI SUTRA is an Indian startup that specializes in belly button oils made with the help of Ayurveda. They have nine types of belly button oils that can help with a variety of things like hair care, skincare, and digestion. All their oils are formulated with the help of an Ayurvedic doctor and are 100% natural with no side effects. Additionally, all their products are FDA approved. They had over 3 lakh customers at the time of their pitch. Their vision was to spread these remedies all over the world, and to fulfill that, founders sought an investment of ₹60 Lakh for 3% of the company, valuing their business at ₹20 Crores.
NABHI SUTRA was started in 2019. They closed the last financial year of FY22-23 at 4.5 Crores. The founder shared that they made ₹1 Crore in FY20-21, followed by ₹1.8 Crores in FY21-22. The company has made ₹2.8 Crores in FY23-24 with 4 more months to go. They are projecting to close this year at ₹5.2-₹5.3 Crores. Their net margin last year was at 4.5%. In the last 3 months, they are doing around 8% in net profits. 54% of their revenue is spent on marketing.
NABHI SUTRA Shark Tank India Negotiations & Funding:
Peyush liked NABHI SUTRA’s team but decided to go out of the negotiations due to the cluttered market in cosmetics. He suggested founders only focus on Nabhi products and make them big. Vineeta felt like the pricing was not accurate for their products, and they would struggle to make a brand with this kind of pricing. She goes out because she felt like it was not the right time to enter this category.
Anupam didn’t see a return and exit in this investment; therefore, he goes out of the deal as well. Namita wasn’t confident that this would become a national brand; therefore, she also goes out. Aman thought that the market was too small; therefore, he goes out as well. NABHI SUTRA walked out of the tank without a deal.
Who is the founder of NABHI SUTRA?
Vaibhav Shah & Swati Vakharia founded NABHI SUTRA. Swati has done an MBA in finance and has worked for 15 years in SEO, web design, and IT solutions.
How is NABHI SUTRA doing after Shark Tank India?
Our research into NABHI SUTRA revealed that despite not getting a deal in the Shark Tank, the company is still enjoying the exposure they got from Shark Tank India. They currently have over 50 thousand followers on their Instagram handle, which is growing rapidly after their episode aired.
While the financials of this company after the show are not yet public, we will update the article with the latest numbers after a couple of months. In the meantime, you can check out their products by clicking the Amazon button below.
Source: Instagram @nabhisutra
Here is an update on other companies from Season 3 Episode 6.
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