- Founder: Arnav Gandhi, Saisharan Gandhi & Vardhaman Gandhi
- Business: Eggs
- Ask: ₹30 lakhs for 5% equity
- Valuation: ₹6 Crores
- Result: ₹30 lakhs for 20% equity
- Sharks: Aman Gupta, Anupam Mittal and Peyush Bansal
- Episode: Season 1 Episode 10
Meatyour Shark Tank India Pitch:
Meatyour is an egg farming company based in Pune, Maharashtra, India. It was established in March 2020 and was featured on Shark Tank India Season 1 Episode 10. The company is renowned for its natural and ethical approach to hen farming, boasting over 20,000 hens. Meatyour offers its “Triggers Your Taste” eggs at various price points, ranging from ₹160 for a pack of 12 to ₹800 for a pack of 90. They deliver directly to consumers through 9 hubs in Mumbai and 3 hubs in Pune.
Their B2B business made ₹1.3 crore in FY 2020-21. Their average egg sells for ₹5, with a production cost of around ₹3.5 per egg, resulting in a margin of ₹35 lakh. However, Meatyour’s B2C business made ₹16 lakh in the same year, with an average egg price of around ₹9 and a cost of ₹5 per egg. After other expenses, the margin comes to 30%, not including customer acquisition costs. Their 6-month retention rate is at 50%.
Egg market size in India?
According to data provided by Meatyour, 300 million eggs are sold every day in India, with 80 lakh (8 million) sold in Mumbai.
Who are Meatyour Founders?
Vardhaman Gandhi was an accountant in the Pune area, where he worked for several dairy farming companies, learning about this business. Saisharan is an IT engineer, and Arnav is a civil engineer.
Meatyour Shark Tank India Negotiations:
Ashneer exits the deal first, as he believes that it’s impossible to make money in India by delivering any product that costs less than ₹300 to consumers’ doorsteps. Namita also declines, stating that she is not excited about selling eggs and lacks expertise in this business. Peyush is interested in the business but places two conditions: both B2B and B2C need to be merged, and a co-founder is needed to handle the tech aspect.
Anupam disagrees with Peyush’s perspective and wants to leverage the core strength of the company, which is production. Peyush and Aman make a combined offer of ₹30 lakh for 20%. Anupam gives the same offer, citing that there is a lot of work that needs to be done in this company. Meatyour founders counter Aman and Peyush’s offer at 14%, but Peyush suggests ₹30 lakh for 20%, with Anupam and Aman coming along with them. The company accepts that offer.
How is Meatyour doing after Shark Tank India?
Our research into the company revealed that their Shark Tank India deal with the Sharks never closed. Despite seeing an increase in traffic and sales due to the Shark Tank effect, Meatyour went out of business in 2023. Their website is no longer available, and the business last updated their social media posts in May 2023, remaining inactive since.
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Source: Meatyour Instagram
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