How is Koparo doing after Shark Tank India?

Founders: Simran Khara
Business: Cleaning
Ask: ₹70 Lakhs for 1% equity
Valuation/ Networth: ₹70 Crores
Funding: ₹70 Lakhs for 1% Equity
Sharks: Vineeta Singh and Aman Gupta
Episode: Season 3 Episode 12

Koparo Shark Tank India Pitch:

Kaparo is India’s first coconut-based cleaning brand, making products without harmful chemicals. These products are eco-friendly, pet-safe, and child-safe. They sell dishwashing liquids, laundry care products, home and surface cleaners, hand washes, specialty cleaners, and cleaning accessories on their own website, app, Amazon, and quick commerce platforms. They have sold around 3 lakh units. As per Founder, Cleaning Industry size is ₹55,000 Crores.

How is Koparo Pricing Compare to other Big Player?

Koparo sells Dishwash Liquid 500ml for ₹159, whereas Vim sells at ₹125. In Laundry Liquid, Koparo’s 1.8L price is ₹529, which provides 45 doses, whereas Surf Excel Front Load Liquid sells at ₹440 for 1.8L, providing 33 doses. If you compare the price per dose, Koparo is cheaper than Surf Excel.

Who are founders of Koparo?

Koparo was founded by Simran Khara. She studied in an Indian Army Cantonment, as her father served in the Indian Army. She earned an MBA from ISB Hyderabad and has 15 years of work experience in various companies, notably Star, Hotstar, and Zee.

Koparo Financial during Shark Tank:

In FY22-23, they had ₹4.5 crores in sales, and in FY23-24, they are projecting to have ₹12 crores in sales. In November 2021, they raised ₹5.6 crores with a valuation of ₹32 crores, and in the second round in February 2023, they raised ₹12 crores at a valuation of ₹57 crores. They have a 66% gross margin and 34% COGS. In August 2023, they had ₹80 lakhs in sales with a loss of ₹21 lakhs and a burn of ₹27 lakhs. Interestingly, they have more than ₹10 crores in the bank. Most of the sales come from their website (45%), followed by 40% from Amazon, 8% from Big Basket, and the rest from quick commerce and others.

Koparo Shark Tank India Negotiations & Funding:

Vineeta was the first shark to offer ₹70 lakhs for 2% equity, and Anupam matched the last valuation of ₹57 crores, offering ₹70 lakhs for 1.23% equity. Anupam revised the offer to ₹70 lakhs for 1.16% equity. Aman and Vineeta collaborated and made an offer of ₹70 lakhs for 1% equity. Simran said yes to Aman and Vineeta, and the deal was finalized. Surprisingly, she didn’t even hear any offers from Ritesh and Peyush.