- Founder: Vishal Chaudhari, Malvika Gaekwad, and Jaywant Patil
- Business: Milk Products
- Ask: ₹75 lakhs for 4% equity
- Valuation/Net worth: ₹18.75 Crores
- Result: ₹1 Crore for 15% Equity
- Sharks: Vineeta Singh, Gazal Alagh & Peyush Bansal
- Episode: Season 1 Episode 28
Humpy A2 Shark Tank India Pitch:
Humpy A2, an organic carbon milk brand based in Pune, Maharashtra, appeared on Shark Tank India Season 1, Episode 28. It was founded by Malvika Gaekwad, Vishal Chaudhari, and Jaywant Patil. They were seeking a ₹75 lakh investment in exchange for a 4% equity share in their company. Humpy A2 is known for offering pure milk through its organic daily essentials and A2 milk brand, emphasizing authenticity and scientifically proven quality food options without antibiotics, hormones, or organic produce. In addition to milk, they provide a range of organic products, including cold-pressed oils, honey, dals, flours, masalas, spices, rice, and millet.
They test their milk in over 120 parameters, and all their organic products are organically certified. They have over 4,000 regular customers and are available through an app for home delivery. Their standard creme Ghee, made with traditional methods, is priced at ₹2000 per KG. They also serve Ghee made in the Vedic way, called the Belona method, which is priced at ₹3200 per KG. Their retention rate is at 93%.
Humpy A2 revenue during Shark Tank:
They started generating revenue in August 2017 and made ₹65 lakh in FY17-18. In FY18-19, they made ₹1.98 Crores, and in the following year, they made ₹2.02 Crore. They made ₹2.5 Crores in FY20-21 and ₹2.08 Crores in the first 6 months of FY21-22. They are projecting to close this year at ₹4 Crores. Their gross margin averages 44%, with 65% coming from non-milk products, and milk margins are at 42%. They will net 2%, and after all expenses, they would break even or make a 1% profit.
Currently, 80% of their revenue comes from milk, but they are expecting that to change to 60% for non-milk products and 40% for milk products in the next few years. They are currently only operating in Pune but hope to expand to Mumbai, Delhi, Bangalore, Ahmedabad, and Chennai. They have already identified potential farmers to supply in those areas as well.
Humpy A2 Shark Tank Negotiations:
During their Shark Tank pitch, Namita opted out, citing scaling issues and her inability to see how they differentiate from other brands. Anupam commented that there is limited purchasing power when it comes to dairy products in India, and he thinks this could be a niche business with scaling issues.
Vineeta gave the first offer of ₹50 lakh for 10%, with the rest as a loan at 12% interest. Peyush believed there was a tech play in this and offered ₹75 lakh for 10%. Gazal agreed with this, and she also offered ₹75 lakh for 10%, which Peyush matched. Gazal and Peyush came together for another offer of ₹75 lakh for 10%, with each dividing the equal share. Vineeta asked if she could be part of the deal, to which Anupam suggested that they should ask for 15% for ₹1 Crore. Peyush agreed with that and offered it to the company. The founders discussed among themselves and accepted that deal.
Who are Humpy A2’s Founders?
Vishal Chaudhari, Malvika Gaekwad, and Jaywant Patil founded Humpy A2. All three of them previously worked at a cybersecurity product-based startup in Pune. Vishal was the business head of that company. In 2016, the Maharashtra State Board published a lesson on Jaywant for his transition from IT to organic farming.
How is Humpy A2 doing after Shark Tank India?
Our research on the company revealed that the deal with the sharks indeed closed after the show aired, and the company is thriving. As of November 2023, they have over 11,000 Instagram followers, and their pages are being regularly updated. Not only that, Humpy A2 has also expanded its product line to include more non-dairy products. They now sell natural products directly to consumers through their website and mobile app.
Source: HumpyA2 Instagram
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