Zoe Nutrition Shark Tank India Pitch:
Zoe Nutrition is a holistic health and wellness brand, They create programs for customers that help reduce lifestyle-related health issues. Their offerings include healthy food & beverages, personalized diet & workout plans and Live classes with doctors, nutritionists & Fitness experts. The founders shared that all their programs are designed which the guidance of India’s top doctors, nutritionists & Fitness experts.
Zoe Nutrition sell their programs through their own website. The company have uplifted the life of 1.4 Lakh customers in the past 6 years & delivered products in 2.2 Lakh homes across India. The founders sought an investment of ₹75 Lakhs for 5% of the company valuing the business at ₹15 Crores.
Zoe Nutrition was completely bootstrapped at the time of their pitch. The founders shared that their best selling product is one-day detox box of which they have sold over 5 Lakh units in the last 6 years. The price of this item is ₹1,250 and it includes 4 products, Green Tea, Soup, Juice & Musely. They bundle this with their one month plan and sell it for ₹4,000 which also adds personalized diet plan, live classes & 3 months workout subscription.
Zoe Nutrition had a team size of 7 people at the time of their pitch including 1 nutritionist, 1 doctor, 2 founders and 3 operations people. The founders added that they had a team size of 40 people a year prior. Their lifetime revenue is at ₹43 Crores.
In FY20-21, The company made a revenue of ₹10 Crores with ₹2 Crores in profits, this was followed by ₹3 Crores of revenue in FY22 with a breakeven EBITDA. As for the FY23, The company is doing ₹10 lakhs revenue per month and are breaking even on profit level. The founders shared that they had personal reasons for scaling down the operations.
Zoe Nutrition Shark Tank India Negotiations & Funding:
Aman goes out due to not agreeing with founders on the reasons for them to scale down their business. Namita went out citing that her philosophy is very different on a personal level about detox therefore she went out as well. Anupam went out citing that the founders do not know about niche they are working in. Amit shared the same sentiment and went out of the deal. Peyush went out due to similar reasons as well.
Who are the founders of Zoe Nutrition?
Karan Jindal & Taniya Dhirasaria founded Zoe Nutrition. Taniya was a growth and revenue manager at Myntra. Karan sold his previous startup where he exited the deal with $1 Million.
How is Zoe Nutrition doing after Shark Tank India?
Our research in Zoe Nutrition revealed that their appearance on the show hit the brand negatively. While the founder tried to make things work after the show, the company went out of business in early 2024. Karan moved on to hosting his Podcast and Taniya has moved on to a new startup mamalife.in. While their products are not available on Amazon, you can check out other products through the Button below!
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Here are other companies from Season 2 Episode 37.