- Founder: Rohit Nandwani
- Business: Smart Products
- Ask: ₹30 lakhs for 3% equity
- Valuation: ₹18.75 Crore
- Result: ₹1 crore for 40% equity
- Sharks: Aman Gupta
- Episode: Season 1 Episode 15
Hammer Lifestyle Shark Tank India Pitch :
Started in 2019, Hammer is a Fast Moving Electronic Goods (FMEG) brand specializing in modern products such as wearables, audio gear, grooming tools, and accessories. Their product range includes electric toothbrushes, wireless headphones, and smartwatches.
During the Shark Tank pitch, the sharks noted similarities to Boat, but Rohit clarified that only 20-30 percent of their products overlap with Boat. At the time of the pitch, they had 14 different products, including the Hammer Bash, Watch, and Wireless Charger. Their revenue was 2.5 Crores in FY19-20, 5 Crores in 20-21, and approximately 6 Crores for FY21-22, with a projection to reach 10 Crores by the end of the year.
Hammer Lifestyle Shark Tank negotiations:
Namita exited the deal due to the crowded market, and Peyush didn’t invest because he would have required at least 50% equity, which Rohit was unwilling to give. Aman expressed interest in entering the smart toothbrush market and offered 1 Crore for 100% of the company. Rohit was open to the idea, and they proceeded with this offer.
Anupam and Ashneer initially offered 1 Crore for 25% equity but Anupam later exited the deal. After some discussion and a break, Aman asked if Rohit would sell 75% of the company, to which Rohit declined. Aman then revised his offer to 1 Crore for 50% equity, while Ashneer revised his offer to 20%. Eventually, Aman’s offer was adjusted to 40% equity, which Rohit accepted.
How is Hammer Lifestyle doing After Shark Tank India?
Regarding Hammer’s post-Shark Tank progress, the deal with Aman did not ultimately close. However, A Video of Hammer founder surfaced internet in March 2023 where he shared that before Shark Tank they were doing 70 Lakh whereas now they are doing 4 Crores.
They also expanded their team from 35 to 40 members. He also shared that the 10 crore company has grown to 80 Crores now and he would be able to scale Hammer to 100 Crores before raising any funds. The company stayed focused on their existing product line while expanding its variety, offering over 20 styles of watches and 7 different toothbrush combos on their website.
As June of 2025, The brand is still in business and thriving.
Image Sources: Hammer Instagram
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