How is House of Beauty Doing After Shark Tank India?

Founder/Owner: Vibhuti Arora
Business: Skincare
Ask: ₹1.5 Crores for 5% Equity
Valuation/ Networth: ₹30 Crores
Funding: No Deal
Sharks: No Deal
Episode: Season 3 Episode 22

House of Beauty Shark Tank India Pitch:

House of Beauty is an Indian startup that appeared on Shark Tank India Season 3 Episode 22. They provide all-natural and non-invasive skincare solutions. Their product line includes oils and serums with over 100 SKUs in total. In addition to that, they also have over 30 Face Yoga-based facials and 150 face yoga certified teachers. The owner sought an investment of ₹1.5 Crores in exchange for 5% of the company, valuing the business at ₹30 Crores.

House of Beauty has a digital reach of over 1.5 million people. The company provides classes online through their app. Also, They offer 12 classes for ₹2,999. Further, The owner added that their products are FDA certified and CE certified. The company is completely bootstrapped, but Vibhuti’s husband has 1 share in the company based on a shareholder agreement.

House of Beauty Revenue & Financials during Shark Tank India:

House of Beauty has three revenue models. The first one is Face Yoga classes, the second is skincare products, and the last one is wellness centers. Also, They made about ₹5 Crores in revenue for FY22-23. Forty-six percent of the total revenue for all streams came from the website, 36% from marketplaces, and the rest from classes and wellness centers. Further, They spend ₹4 Lakhs on marketing every month. Moreover, Their lifetime retention rate is at 30%, and 6% on a month-on-month basis.

In August 2023, House of Beauty made ₹40 Lakhs in revenue with a 10% EBITDA. Furthermore, They have 30% COGS, 20% admin cost, 25% salaries, and 15% overheads.

House of Beauty Shark Tank India Negotiations & Funding:

Namita was the first shark to go out because she couldn’t find a differentiator in the products that would give them an advantage over the competition. Vineeta felt like the product needs more work and it’s not yet investable; therefore, she goes out of the deal as well. Aman goes out because he wasn’t interested in the services business. Amit didn’t get the conviction that the product is solid. Anupam felt like the owner was focusing on too many things at one time; therefore, he goes out as well. House of Beauty left the tank without any deal.

Who is the owner of House of Beauty?

Vibhuti Arora owns House of Beauty. She was diagnosed with Lupus, which was also the inspiration for her to start this venture. She also created an Institute in India for Face Yoga.