- Founder: Riya Khattar
- Business: Clothing
- Ask: ₹25 Lakh for 30% equity
- Valuation/ Networth: ₹83 Lakhs
- Funding: ₹40 Lakh for 50% equity
- Sharks: Vineeta Singh, Anupam Mittal
- Episode: Season 1 Episode 1
Heart Up My Sleeve Shark Tank Pitch:
Meet Riya Khattar, a 23-year-old entrepreneur who turned her pandemic wardrobe dilemma into a thriving business. Despite having a full closet, she often found herself struggling to decide what to wear. This challenge inspired her to create her own brand of detachable sleeves, a unique concept that allows you to mix and match sleeves with different outfits.
Even before appearing on the show, celebrities like Neha Kakkar were already flaunting Riya’s innovative sleeves. Heart Up My Sleeve stands apart in the market with no direct competitors. Riya strategically invested her time in building relationships with influencers, amassing an impressive following of 11.6k on social media, and achieving sales of 11.5 lakhs in just nine months.
Heart Up My Sleeve Shark Tank Negotiations & Funding :
During the Shark Tank negotiations, when asked about the possibility of her product being copied, Riya highlighted her first-mover advantage. However, Ashneer dismissed the idea, expressing that this venture was more of a lifestyle business and not a scalable investment opportunity. Aman followed suit, citing its small scale and lack of scalability as reasons to opt out. Namita, too, declined to invest, believing the niche market was too limited.
Anupam brought a different perspective to the table, focusing on the concept of detachable fashion as a whole. Riya emphasized that quality would be her key differentiator in the face of competition. After some discussion, Anupam and Vineeta jointly offered Riya 25 lakhs for a 40% stake. Riya countered with a proposal of 25 lakhs for a 30% stake. While Vineeta had concerns about revenue, Anupam convinced her to seal the deal at 30%.
What happened to Heart Up My Sleeve after Shark Tank?
Our research for the Heart Up My Sleeve update confirms that the deal with the Sharks was successfully closed. As of January 2025, the company remains in operation. Their Instagram boasts over 49k followers, with frequent posts appearing at least a couple of times a week. Notably, they have expanded their product lineup from sleeves to include cuffs, tops, caps, and more, all while maintaining a strong focus on influencer culture.
You can check out their products by clicking the Amazon button below!
You can purchase their products through Amazon by clicking Here.
Image source: Instagram @heartupmysleeves
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