How is Ghar Soaps doing after Shark Tank India?

Founder: Sayyam Jain and Sunny Jain
Business: Ayurveda
Ask: ₹ 60 Lakhs for 2% Equity
Net Worth/Valuation: ₹30 Crore
Result: ₹ 60 Lakhs for 4% Equity
Sharks: Aman Gupta
Episode: Season 2 Episode 12

Ghar Soaps Shark Tank India Pitch:

Ghar Soaps is a skincare brand that appeared on Shark Tank India, specializing in Ayurvedic products. Their products offer a unique fusion of Ayurveda and Science, with offerings in skincare, body care, and hair care. You can purchase their products through their website and other online marketplaces. In August 2022, they projected sales of 1 Crore INR, achieved 80 Lakh INR in July 2022, and made 1.5 Crore INR in the first quarter of FY 22-23. They earned 15 Lakh INR in profits in August, with an average marketing spend of around 25%. They allocate 70% of their marketing budget to performance marketing and 30% to influencer marketing. The co-founders have an equal equity split in the company, and it’s bootstrapped. They outsource their manufacturing. 70% of their sales come directly from their website, while the rest is through online marketplaces. Their projections for FY 22-23 are set at 15 Crores INR.

Ghar Soaps Shark Tank India Negotiations:

Namita exited the company because she had previously invested in a skincare company featured on Shark Tank Season 1. Amit left, citing a lack of depth in their products.

The founders of Ghar Soaps, Sayyam Jain and Sunny Jain, are step-brothers. Sunny Jain’s mother passed away when he was young, and his father remarried, leading to the birth of Sayyam. Tragically, a few years later, their father also passed away. Sayyam’s mom remarried, and he was brought up in that family. Peyush considered it an uninvestable business and emphasized the need for a definitive vision for the company. However, he still extended an offer of ₹60 Lakh for 10%. Anupam matched Peyush’s offer, but Peyush suggested they go in on the same deal, which Anupam accepted.

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Aman made a solo offer of ₹60 Lakh for 10%, boasting about being the King of Marketplaces. This led to a shark fight. After some discussions, the company countered with ₹1 Crore for 5%. The entrepreneurs emphasized their concern about valuation, and Aman offered ₹60 Lakh for 4%, which both Peyush and Anupam matched. The entrepreneurs accepted Aman’s offer.

The question arises, did they make the right choice by going with Aman? Let’s find out!