- Founder/Owner: Ashwanth Sureshbabu & Swathi Sri Ravi Kumar
- Business: Baby Products
- Ask: ₹80 lakhs for 2% Equity
- Valuation/ Networth: ₹40 Crores
- Funding: ₹40 Lakhs for 2% equity + ₹40 Lakhs as debt at 3% royalties until ₹40 lakhs is recouped
- Sharks: Amit Jain
- Episode: Season 3 Episode 38
A Toddler Thing Shark Tank India Pitch:
A Toddler Thing manufactures and sells baby-safe and essential sustainable clothing for kids up to 5 years of age. They sell their products across three categories, baby essentials, baby clothing and diapering essentials. The founders sought an investment of ₹80 Lakhs in exchange of 2% equity valuing the business at ₹40 Crores.
A Toddler Thing creates over 15 products in Muslin Fabric. They also created several sustainable blends like bamboo and aloe vera. Their products are available through their own website, Amazon, Firstcry and over 100 offline stores in India. They have over 2 Lakh customers so far.
A Toddler Thing’s Revenue & Financials during Shark Tank India:
A Toddler Thing started in 2017. They have 28 SKUs at the time of their pitch on Shark Tank. 35% of their revenue comes from diapering, 35% comes from essentials and 30% from apparel. They do all their manufacturing in-house which gives them a competitive price advantage in the industry. The founders shared that they have put in about ₹25 Lakhs to open their own factory.
A Toddler Thing has already closed a funding round in November 2022. They raised ₹2.1 Crores at a pre-money valuation of ₹15 Crores. In their first Financial Year FY18-19, the company made a revenue of ₹55 Lakhs, followed by ₹1.4 Crores, ₹2.3 Crores, ₹3 Crores and ₹4.78 Crores in FY22-23.
For FY23-24, The brand has already made ₹3 Crores till August 2023. In August 2023, They made revenue of ₹53 Lakhs but they still burned ₹5.3 Lakhs as well. They have a gross margin of 52%. Their customer acquisition cost is at ₹520. They currently have about ₹80 lakhs in their bank. The company is hoping to close this year with revenue of around ₹9 Crores.
Their average order value is ₹1,400. Their CAC takes about ₹500 which gives them ROI of 3-5X. They have a repeat rate of 30% and their returns are around 5%. Their customer lifetime value is around ₹11,000. For Unit economics, Their COGS is at 48%, Marketing 16%, Logistics 6%, Commissions 5%, Packaging 3%, Salaries 12%, Rent 4% and miscellaneous 2% leaving them with an EBITDA of 2-4%.
A Toddler Thing Shark Tank India Negotiations & Funding:
Aman goes out citing he is just not interested in this category. Namita didn’t see a vision of a scale in this company therefore she goes out as well.
Amit gives the first offer of ₹40 Lakhs for 2% equity and ₹40 Lakhs as debt at 3% royalties until he makes ₹40 lakhs back. Anupam & Vineeta wanted to offer but they went out after hearing Amit’s offer because they couldn’t match that. The founders accepted that offer without any hesitation.
Who is the founder of A Toddler Thing?
Ashwanth Sureshbabu & Swathi Sri Ravi Kumar founded A Toddler Thing. Both of them were batch mates at Kumaraguru college of Technology, Coimbatore.
How is A Toddler Thing doing after Shark Tank India?
Our research in A Toddler Thing revealed that their deal with Amit was finalized and closed after the show. Post Shark Tank India, The company is thriving, as of May 2024, They are still in business and have around 1.9 Lakh Instagram followers. You can check out their website for more information and click the Amazon button below to shop their products.
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Here are other companies from Season 3 Episode 38.