- Founders: Karan Bharadwaj & Prashant Pandey
- Business: Advertisement Agency
- Ask: ₹2 Crore for 4% Equity
- Valuation/ Networth: ₹50 Crores
- Funding: No Deal
- Sharks: No Deal
- Episode: Season 1 Episode 32
Experiential Etc Shark Tank India pitch:
Experiential Etc started in 2017 under the name Crep Media. They are a technology lead advertisement agency which has collaborated with over 150+ brands in the past 4 years. Their services include live glass displays to Holograms like Holobyk. The founders sought an investment of ₹2 Crores in exchange for 4% equity in their company valuing the business at ₹50 Crore valuation.
Experiential Etc’s founder shared that they have always been profitable since their inception. In their first financial year, They made a revenue of ₹18 Lakhs with 9.5% EBITDA. This was followed by a revenue of ₹86 Lakhs with 8.5% EBITDA. They did ₹90 Lakhs of revenue in Year 3 with 7.5% EBITDA. As for FY21-22, They have made revenue of ₹1 Crore in the first 8 months.
Experiential Etc have their biggest shares of sales coming from Xiaomi. They made close to 50% of the current year’s revenue from this one vendor. The company have worked with another 15 brands for rest of the revenue. Peyush commented that the founders have phenomenal ideas and they would get lots of orders after their episode would air.
Experiential Etc Negotiations & Funding:
Ashneer goes out citing that it’s a service, not a brand therefore he went out. Aman agreed with Ashneer therefore he went out as well. Anupam added that its not an investable business therefore he went out as well. Namita went out due to dependence on one client for the majority of their revenue.
Peyush added that their is no USP in this business but he added that he could bring in a tech perspective to scale this venture. He offered ₹2 Crores for 1/3 of the company. The founders countered at 8% which Peyush declined and the company went out of the tank without a deal.
Who are the founders of Experential Etc?
Karan Bharadwaj & Prashant Pandey founded Experiential Etc. Karan takes care of Finance and sales because he has a background in those areas. Prashant is an exceptional specialist.
How is Experential Etc doing after Shark Tank India?
Our research in the Experiential Etc revealed that despite not getting a deal on the Tank, their appearance on the show had a positive impact on the business. As of July 2024, Their website suggests that they are still in business but the company have scaled down their operations during the past year. we will keep an eye out for any further updates and update this article accordingly. You can check out other Shark Tank India products by clicking the Amazon button below!
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Here are other companies from Season 1 Episode 32.