Is Poo de Cologne out of business after Shark Tank India?

• Founders: Aditi Talwar Sodhi
• Business: Toilet Spray 
• Ask: ₹75 lakhs for 5% Equity
• Valuation/ Networth: ₹15 Crore
• Funding: No Deal
• Sharks: No Deal
• Episode: Season 1 Episode 22

Poo de Cologne Shark Tank India Pitch:

Poo de Cologne is a toilet spray used before going to the toilet to combat bad odor. The company claims that its products are 100% pure essential oil with no gas or toxins. They had five variants at the time of the pitch: Floral, Mint, Pine, and Citrus-based variants. The founder added that these products are not just for homes but can also be used in hotels, restaurants, cafes, and co-living spaces. Additionally, these are must-haves for traveling. The founder sought an investment of ₹75 lakhs for 5% of the company, valuing the business at ₹15 crores.

Poo de Cologne is making around ₹75,000 per month. They have achieved ₹4.5 lakhs in lifetime sales. Their products are available through Flipkart and Amazon. Their gross margin is over 80%, and the product retails for ₹500.

Poo de Cologne Shark Tank India Negotiations & Funding:

Aman was the first shark to go out, citing that it’s a little gimmicky and would not work in India. Vineeta shared the same sentiment; therefore, she opts out of the deal. Peyush goes out because he felt it was not investable. Ashneer goes out, citing he is just not interested in the product. Anupam goes out, citing it’s a little too early for investment. Therefore, Poo De Cologne left the tank without a deal.

Who is the founder of Poo de Cologne?

Aditi Talwar Sodhi is the founder of Poo de Cologne. She is 44 years old at the time of the pitch and based in Mumbai and Dubai. She has a background in advertising and marketing and launched the product in February 2020.

How is Poo de Cologne doing after Shark Tank India?

Our research on Poo de Cologne revealed that despite not securing a deal on Shark Tank India, the product did receive an initial boost from the exposure on the show. As of January 2024, the company has stopped posting any product updates on its socials. While the products are still available on Amazon, we conclude that the company is no longer in business.

You can check out their products by clicking the Amazon link below.

Source: Instagram @poo_de_cologne

Here is an update on other companies from Season 1 Episode 22.