- Founder: Aditi Gupta, Tuhin Paul
- Business: Education Comic Books
- Ask: ₹50 lakhs for 10% equity
- Valuation: ₹5 Cr.
- Result: ₹50 Lakhs for 25% Equity
- Sharks: Namita Thapar
- Episode: Season 1 Episode 6
Menstrupedia Shark Tank Pitch:
Menstrupedia is a rapidly growing startup that provides high-impact educational materials in the form of comic books, workshops, and animated videos. They offer comic books to educate girls about periods and also provide comics to educate teenage boys about puberty. The materials developed by Menstrupedia are utilized by schools, NGOs, corporations, and government organizations across India and several other countries worldwide
Menstrupedia Founders-Sharks Negotiations:
Tuhin claimed that the company had generated INR 1.15 Crore in revenue, resulting in a profit of approximately INR 31 Lakhs. They also secured sponsorships from hygiene companies, contributing 40% to their income, while 60% comes from the sales of educational comic books. As stated by the founder, they did not have any investors before airing the episode.
Namita made the initial offer of INR 50 lakhs for a 25% equity stake. Aman, Anupam, and Vineeta opted out as they felt they couldn’t help grow the business. However, Ashneer made an offer of INR 50 Lakhs for 22% equity but had a condition that the company needed to change its business model and start selling sanitary pads. They could continue selling books but would need to focus on customer acquisition.
In response, Aditi countered Namita’s offer with INR 50 Lakhs for a 20% equity stake. Namita accepted the counteroffer, and the deal was finalized.
How Menstrupedia is doing after Shark Tank India:
Our research in the company revealed that the deal with Namita never came to fruition but despite that the company is still in business and growing rapidly. As of October 2023, They have over 94 thousand followers on Instagram, featured in TED Talks, forbes india, Time and Economic Times Magazines. Company’s founder Aditi has also been awarded by Gujarat Chief Minister Mr. Bhupendra Patel for @menstrupedia ‘s work and contribution on women’s health and education.
Image source: Menstrupedia’s Instagram
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