- Founder: Rahul Tyagi and Samiksha Yadav
- Business: Undergarment Wash
- Ask: ₹50 Lakhs for 2.5% equity
- Valuation/ Networth: ₹20 Crore
- Funding: ₹50 Lakhs for 4% equity
- Shark: Anupam Mittal
- Pitch: Youtube
- Episode: Season 4 Episode 23
Ugees Shark Tank India Pitch:
Ugees is an Indian Startup which appeared on Shark Tank India Season 4. The brand was started in 2022 and produced Indian’s first specialized undergarment wash. Ugees clean and disinfect undergarments in 30-40 seconds. The founders sought an investment of 50 Lakhs in exchange for 2.5% equity in the company valuing the brand at ₹20 Crores.
Ugees is a Gurugram-based startup offering a plant-based, chemical-free liquid detergent specifically formulated for washing undergarments. Their product is free from sulfates, phthalates, parabens, and artificial colors, and features an IFRA-certified, mild, allergen-free fragrance. The brand aims to address intimate hygiene by providing a safer alternative to regular detergents for undergarment care.
Ugees Shark Tank India Negotiations & Funding:
During their pitch, Rahul and Samiksha highlighted the importance of proper undergarment hygiene and the potential health risks associated with using regular detergents for intimate wear. They projected revenues of ₹4 Crore for the current year and aimed to scale up to ₹4 Crore per month in the future.
While some sharks, including Peyush Bansal and Ritesh Agarwal, appreciated the product’s concept, they opted out of the deal. Namita Thapar and Aman Gupta jointly offered ₹50 Lakhs for 6% equity. Anupam Mittal initially proposed ₹50 Lakhs for 5% equity, which was later negotiated down to 4%, a deal the founders accepted. (Namita Thapar says vaginal infections are huge problem for women …,
How is Ugees doing After Shark Tank India?
Following their appearance on Shark Tank India, Ugees reported significant growth:
- FY22-23 Revenue: ₹63 Lakhs
- FY23-24 Revenue: ₹1.75 Crore
- Projected FY24-25 Revenue: ₹4.5–5 Crore (Gurugram-based @ugees.in , a brand specializing in undergarment …, CEO VINE’s Post – LinkedIn)
The brand continues to expand its reach, offering products through its official website and Amazon India. Their marketing efforts emphasize the importance of intimate hygiene and the benefits of using specialized products for undergarment care. You can check out their products by clicking the Amazon button below!
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