- Founder/Owner: Surbhi Bafna Gupta
- Business: Diaper Brand
- Ask: ₹1 Crore for 2.5% Equity
- Valuation/ Networth: ₹40 Crores
- Funding: ₹1 Crore for 4% Equity
- Sharks: Aman Gupta, Ritesh Agarwal & Anupam Mittal
- Episode: Season 3 Episode 48
Allter Shark Tank India Pitch:
Allter founder shared that a newborn baby typically needs to have its Diaper changed 10-15 times a day. Ordinary diapers have 60+ toxins which can cause painful rashes in babies. Allter makes their products with certified organic bamboo which makes them extra absorbent, super soft and Hypoallergenic. In addition to this, these diapers are eco friendly & High performing. Their product line also includes 99% water based wipes which can be purchased through their own website and marketplaces. The founder sought an investment of ₹1 Crore for 2.5% equity valuing the business at ₹40 Crores.
Allter’s Financial & Revenue during Shark Tank India:
Allter has made a revenue of ₹5.5 Crores till november 2023 for FY23-24. The founder shared that they are projecting to close the year at ₹10 Crores. They made ₹4.8 Crores last year and ₹3.2 Crores a year prior. While they are currently -6% in EBITDA, The founder shared that they would be profitable in FY24-25. Notably, The company is completely bootstrapped at the time of their pitch.
Allter has an average selling price of ₹800, COGS take about ₹400, packaging ₹6, commission ₹55, shipping ₹67, Marketing ₹200 and Employee & admin costs of ₹120 leaving them with EBITDA of negative ₹48. Also, The company has a repeat rate of 30%.
Allter Shark Tank India Negotiations & Funding:
Amit was the first shark to go out citing its more like a passion project then a business. Namita goes out because she felt like the market size was too small.
Aman gives the first offer to Allter for ₹1 Crore for 5% and 2% royalties until he makes his investment back. He adds that, he would only start taking royalties once the business is profitable. Ritesh adds that he doesn’t know much about this market but he wants to learn so he offered ₹1 Crore for 5% with no royalties valuing the company at ₹20 Crores. Anupam offered ₹1 Crore for 4% of the company valuing Allter at ₹25 Crores. Ritesh matched Anupam’s offer.
The founder countered the sharks with ₹1 Crore for 3.5% and asked if all 3 sharks can come in on the deal together. The sharks countered that with 4% for ₹1 Crores with all of them coming together on the deal which founder accepted and they closed the deal at ₹25 Crore valuation.
Who is the founder of Allter?
Surbhi Bafna Gupta founded Allter.
How is Allter doing after Shark Tank India?
Our research in the Allter revealed that while they did get the deal on Shark Tank India, weather that deal is closed is still unclear. Early signs however suggest positive outcome and we will update this article as soon as more information comes to light. In the meantime, you can check out their products by clicking the Amazon link below!
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Source: Instagram @letsallter
Here are other companies from Season 3 Episode 48.