Licksters Shark Tank Pitch:
Licksters is a popsicle and ice cream brand, They appeared on Shark Tank India Season 2 Episode 18, founded by Parimal Kalikar and Dhivya Subburaju. Their products boast 80% fruit content, free from artificial colours or chemicals, offering 30 flavours and sugar-free options across three ice cream types: Greek yogurt bars, vegan bars, and ice cream bars.
The company’s sales trajectory showcased growth, with revenues hitting 9 lakhs in 2019-2020, surging to 65 lakhs in 2021-2022, plateauing at the same figure in 2022-2023, accumulating a lifetime sales of over two crores.Their aspirations include reaching a sales target of 5 crores with franchise expansions in the upcoming year, indicative of their ambition to expand and consolidate their market presence.
Founders shared that 80% of their sales comes from products which are under ₹100. Their last months sales were at ₹14 Lakh and all their stores are profitable. Founders also added that, Their gross margin is around 50% in Franchise and 70% in their own store. Additionally, They did ₹70 lakh from their own store this year. They are also available on Zomato and Swiggy.
Licksters Shark Tank Negotiations & Funding:
Namita was the first shark to go out because she thought the pricing was wrong and it was too small for her right now. Aman said there were three P issues in this deal, Pricing, potential and third they wanted Peyush. with that, he goes out of the deal. Peyush goes out because of his investment in Skippi. Anupam goes out because he didn’t see the positioning of the company and also the suggestive marketing.
Amit goes out because he doesn’t like the product. Entrepreneurs give it a shot and request Amit to take a chance on them. Amit follows through and tells founders that he is ready to take a bet on them but they need to improve the product and pricing. Therefore, He offers ₹25 Lakh for 5% and the rest as debt. Founders accept that offer without any hesitation!
Who are the founders of Licksters?
Parimal Kalikar and Dhivya Subburaju founded Licksters. Parimal is from Nagpur, Maharashtra and Dhivya is from Tamil Nadu. They started this venture after their marriage. Parimal’s got education in hotel management.
How is Licksters Doing After Shark Tank India?
Our research in the company revealed that their Shark Tank India Deal with Amit did not close after the show but that did not stop the brand from their growth trajectory. The Founders shared in conversation with Nagpur Today that, They loved their experience of the show and sharks loved their products. They added that after the show aired, They got more than 500 Leads for franchise expansion and they are working on that currently.
As of December 2023, The company is still in business and growing, They have over 25 Stores in 8 States across India and you can purchase their franchise for around 5 Lakhs. While financials of the company are not yet public, We will update this article as soon as more information comes to light.
Source: Instagram @licksters
Here are other companies from Season 2 Episode 18.
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